耐克世界杯创意广告“Rip the Script”在YouTube上四天获得6800万观看。TickerTrends指出Mercurial Vapor 17/Superfly 11发布可能推动直销。耐克足球市场份额达15.2%且持续上升。
$NKE World Cup creatives gaining traction.
“Rip the Script” hit 68M YouTube views in four days, while TickerTrends flagged the Mercurial Vapor 17 / Superfly 11 launch as a potential DTC driver.
Soccer share is now 15.2% and still rising. https://t.co/i4ErzqMC9k
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